Legal advertising is advertising by lawyers (attorneys), solicitors and law firms. Legal marketing is a broader term referring to advertising and other practices, including client relations, social media, and public relations. It's a type of marketing undertaken by law firms, lawyers (attorneys) and solicitors that aims to promote the services of law firms and increase their brand awareness.

Digital platforms have increasingly dominated legal marketing plans, often at the expense of traditional print advertising, as the perceived benefits of digital marketing have grown.

Practices such as social media marketing, search engine optimization (SEO), email marketing, and pay-per-click advertising (PPC) now combine with traditional public relations and legal advertising (billboards, TV and radio ads, newspaper ads, etc.) as the main strategies in legal marketing.