The town of Rota is a Spanish municipality located in the Province of Cádiz, Andalusia. Its surface area is 84 km² and is bordered by the towns of Chipiona, Sanlúcar de Barrameda and El Puerto de Santa María. It is located near the city of Jerez de la Frontera and is 36 kilometers away from the provincial capital, Cadiz. It had in the year 2009 28,516 inhabitants, with a density of 339 inhabitants / km². It belongs to two associations, the Association of Municipalities of Cadiz Bay along with the municipalities of Cadiz, Jerez de la Frontera, El Puerto de Santa María, San Fernando, Chiclana and Puerto Real; and the Association of Municipalities of the Lower Guadalquivir that comprises municipalities of Northwest Coast of Andalusia.

Located along the Bay of Cádiz in the Atlantic Ocean, it is halfway between Portugal and Gibraltar, is predominantly a tourist town, a vacation/holiday destination for travelers from all over Europe. During the low season, its main business activity is the fishing industry. In the municipality is located the Naval Station Rota, which is the largest source of employment to the municipality. It also served as a transoceanic abort landing site for the Space Shuttle program.