customer base - Definition. Was ist customer base
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Was (wer) ist customer base - definition

Consumer base

customer base         
A business's customer base is all its regular customers, considered as a group. (BUSINESS)
...Halifax's customer base of 21 million people.
N-COUNT
Customer base         
The customer base is a group of customers who repeatedly purchase the goods or services of a business. These customers are a main source of revenue for a company.
Customer attrition         
BUSINESS METRIC
Customer Churn; Customer churn
Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.

Wikipedia

Customer base

The customer base is a group of customers who repeatedly purchase the goods or services of a business. These customers are a main source of revenue for a company. The customer base may be considered a business's target market, where customer behaviors are well understood through market research or past experience. Relying on a customer base can make growth and innovation difficult.

Companies with a customer base consisting mainly of large companies may increase their customer base by pursuing small and mid-size companies.

Beispiele aus Textkorpus für customer base
1. The bank has succeeded in growing its customer base.
2. "We have a very loyal customer base," says Otto Ramsey.
3. "We don‘t think that our customer base wants it."
4. Reliance said its customer base grew to 23.7 million users.
5. But these are all expensive labels, whereas H&M has a much younger customer base.