Advertising campaign
SERIES OF ADVERTISEMENTS CENTERED AROUND A PARTICULAR THEME OR CHARACTER
Ad campaign; Promotional Campaign; Promotional campaign; Publicity tour; Publicity Tour; Advertising campaigns; PR campaign; Advertisement campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.