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"Demonstrate" is a song recorded by American recording artist JoJo, originally planned to be the lead single from her third studio album. It was written by JoJo, Daniel Daley, Anthony Jeffries and Noah "40" Shebib, the latter of whom also handled the song's production. The song's development was conceived after JoJo released a cover version of the song "Marvins Room" by Drake, which was also produced by Shebib. Following critical acclaim JoJo organised recording sessions with the producer to find a new more confident sound for her much-delayed third album.
Following the announcement that JoJo was moving into a new direction with the album, she also went on to announce that the R&B slow jam would serve as the album's lead single from the yet-to-be titled third studio album, replacing "Disaster", which was released almost a year earlier. Musically, "Demonstrate" is a R&B-leaning slow jam that comprises instruments like the guitar, drums and strings.
"Demonstrate" made its world premiere online & on US radio on July 17, 2012 and was scheduled for release to digital outlets on August 28, 2012 through Interscope, Blackground and Streamline Records, however, its release was eventually scrapped. Upon its release, "Demonstrate" received favorable reviews from critics generally praising the sexiness of the song with some who noted its similarities to Kelly Rowland's 2011 single "Motivation", with some claiming "Demonstrate" sounds exactly like a song someone like Rowland might release. Some critics complimented its musical direction, JoJo's sexy confidence and her growth and maturity in the song. On December 21, 2018, JoJo re-recorded and re-released the song as a stand-alone single from her own label Clover Music.