hosiery$35991$ - translation to ελληνικό
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hosiery$35991$ - translation to ελληνικό

BRAND OF PANTYHOSE
L’eggs; L'eggs hosiery; L'Eggs
  • [[Jacki Sorensen]] designed an aerobic dancing workout for L'eggs distributors in 1973.
  • 1971 magazine advertisement
  • L'eggs published a book suggesting handicraft ideas.

hosiery      
n. κάλτσες, καλτσοπωλείο, πλεκτά είδη

Ορισμός

hosiery
You use hosiery to refer to tights, stockings, and socks, especially when they are on sale in shops. (FORMAL)
N-UNCOUNT

Βικιπαίδεια

L'eggs

L'eggs is a brand of pantyhose, introduced in 1969 by Hanes, which radically changed the hosiery marketplace. The novel developments were the egg-shaped plastic product container, the shift to consignment sales in drug stores and groceries, and the in-store product racks designed to emphasize the egg shape. The brand logo hinted at a pair of chicks or eggs in the lettering.

L'eggs was an immediate success, knocking out many competitors and becoming a tremendous profit stream for Hanes. Customers liked the egg-style packaging and the convenience of buying pantyhose closer to home during their usual errands. Celebrity endorsements helped to keep the brand in the forefront. The plastic egg packaging was used for home handicrafts and as a toy for children. The success of the product line continued through the 1970s and 1980s, with L'eggs standing as the largest pantyhose brand in the US. In the 1990s, office workers increasingly adopted casual dress styles, and many women in the workplace stopped wearing pantyhose. L'eggs downsized in the mid-1990s even as they retained a large share of the reduced marketplace. They also exchanged their plastic egg for a more environmentally friendly cardboard cylinder and dome.