Promotion (marketing) - meaning and definition. What is Promotion (marketing)
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What (who) is Promotion (marketing) - definition

SPECIFIC EFFORT TO PROMOTE A PRODUCT OR SERVICE
Promotional tool; Promotional event; Promotional material; Marketing promotion; Types of promotional strategies; Product promotion; Product Promotion; Self-promotion; Self promotion; Marketese language; Marketese; Market Promotion; Self-advertising; Promotional tour

Promotion (marketing)         
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.
Trade promotion (marketing)         
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  • Feature Display
  • Free Wine Tasting
MARKETING ACTIVITIES THAT ARE EXECUTED IN RETAIL BETWEEN THESE TWO PARTNERS
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In business and marketing, “trade” refers to the relationship between manufacturers and retailers."Business-Oriented Sales Promotions.
Green marketing         
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MARKETING OF PRODUCTS THAT ARE PRESUMED TO BE ENVIRONMENTALLY SAFE
Green Marketing; Environmental marketing; Sustainability marketing; Ecological marketing; Sustainable marketing; Green dollar; Ecobranding; Environmental impact of marketing
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.

Wikipedia

Promotion (marketing)

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.

Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.

Promotion covers the methods of communication that a marketer uses to provide information about its product. Information can be both verbal and visual.

Examples of use of Promotion (marketing)
1. Radiohead has a very large fan base and doesn‘t need much promotion, marketing or the other things that a label often takes care of.
2. "The consumer is no longer sitting in front of the TV set, and brands have to be more innovative in terms of engaging that consumer," says Claire Rosenzweig, executive director of the Promotion Marketing Association (PMA), a nonprofit research and educational organization.