Promotional mix - meaning and definition. What is Promotional mix
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What (who) is Promotional mix - definition


Promotional mix         
BLEND OF PROMOTIONAL VARIABLES CHOSEN BY MARKETERS TO HELP A FIRM REACH ITS GOALS
Promotion mix; Promotion Mix; Communications mix
In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals.Contemporary Marketing 2011 (textbook), Louis Boone, David Kurtz, Cengage Learning, Jan 1, 2010, Elements of the promotional mix, Retrieved Aug.
Mezzo Mix         
  • A 500 ml Mezzo Mix bottle
BEVERAGE BY THE COCA-COLA COMPANY
Mezzo mix; Mezzo Mix Zero
Mezzo Mix (official notation: mezzo mix) is a product of The Coca-Cola Company, first introduced in Germany in 1973. It is a mixture of orange soda and cola, a beverage popular in German-speaking countries, commonly known there as spezi, the generic trademark of the first brand of that type of soda.
Two-Mix         
JAPANESE POP DUO
TWO-MIX; Two Mix; II MIX DELTA
Two-Mix (temporarily known as II MIX⊿DELTA) is a Japanese pop duo formed in 1995 by Minami Takayama (vocals and composer) and Shiina Nagano (synthesizer, composer and lyricist). Their style is fast electronic pop.