buzz word - meaning and definition. What is buzz word
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What (who) is buzz word - definition

PASSING OF INFORMATION FROM PERSON TO PERSON USING ORAL COMMUNICATION
Resonance (social); Social resonance; Word-of-mouth; Word of Mouth; PR buzz; Word-of-Mouth; Word-of-web; Word-of-mouth communication; Word Of Mouth

buzz word      
Marketing buzz         
INTERACTION OF CONSUMERS AND USERS OF A PRODUCT OR SERVICE WHICH AMPLIFIES OR ALTERS THE ORIGINAL MARKETING MESSAGE
Buzz (marketing); Buzz marketing
Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users of a product or service which amplifies or alters the original marketing message.Thomas Jr, Greg (2006-07-11).
Word (computer architecture)         
BASE MEMORY UNIT HANDLED BY A COMPUTER
Computer word; Word size; Word length; Wordlength; 10-bit; Halfword; Dword (Computer); Qword; Machine word; DWORD; DWord; Dword; Data word; Double word; Word orientation; Word-oriented; Word oriented; Word (unit); Word (data type); Word width; Memory word; Bitness; Binary word; Variable word-length computer; Variable word-length architecture; Variable word-length machine; Variable word length architecture; Variable word length computer; Variable word length machine; Variable word architecture; Variable word-length (computer hardware); Variable word length (computer hardware); 32-bit word; 32bit word; Catena (unit); Catena (computing); Catenae (unit); Catenae (computing); Storage word; 16-bit word; 16 bit word; 32 bit word; 48-bit word; 48 bit word; 51 bit word; 51-bit word; 60-bit word; 60 bit word; 64 bit word; 64-bit word; 96 bit word; 96-bit word; Word size (computing); Quarterword; Variable word length; Fullword; Kiloword
In computing, a word is the natural unit of data used by a particular processor design. A word is a fixed-sized datum handled as a unit by the instruction set or the hardware of the processor.

Wikipedia

Word of mouth

Word of mouth, also called viva voce, is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history—the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in.

Examples of use of buzz word
1. Management — the buzz word of our times — was rarely heard in the early days.
2. "The words ‘path to citizenship‘ is a buzz word for amnesty," he said.
3. Market share became the buzz word among the Saudi energy managers, and perhaps rightly so.
4. Confrontation is not the buzz word in the industry in the present circumstances.
5. Flexibility is the new buzz word when it comes to the batting order all very well if players are experienced enough to adjust to different roles.