customer demand - meaning and definition. What is customer demand
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What (who) is customer demand - definition

Customer Driven Supply Chain; Customer-driven supply chain; DDSN; Customer driven supply chain; Demand chain management
  • Demand chain management is aimed at managing complex and dynamic supply and demand networks.<ref name="Wieland-Wallenburg">cf. Andreas Wieland, Carl Marcus Wallenburg (2011): ''Supply-Chain-Management in stürmischen Zeiten''. Berlin.</ref> (cf. Wieland/Wallenburg, 2011)

Customer attrition         
BUSINESS METRIC
Customer Churn; Customer churn
Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Customer equity         
THE TOTAL COMBINED CUSTOMER LIFETIME VALUES OF ALL OF THE COMPANY’S CUSTOMERS
Customer's Equity; Equity of the customer; The Equity of the Customer
Customer equity is the total combined customer lifetime values of all of the company's customers.Fripp.
customer service         
  • avatar]] providing automated customer service on a web page.
PROVISION OF SERVICE TO CUSTOMERS
Customer Care; Customer care; Customer Service; Sales and customer service Operations; Customer Service Department; Elements of customer service; Sales & Service agreement; Reliable customer service; Reliable custmer service; Customer services; After sales service; Cust Service; Customerservice; Automated customer service; Customer feedback; Customer service department; Client-facing; After sales
Customer service refers to the way that companies behave towards their customers, for example how well they treat them. (BUSINESS)
...a mail-order business with a strong reputation for customer service...
The firm has an excellent customer service department.
N-UNCOUNT

Wikipedia

Demand-chain management

Demand-chain management (DCM) is the management of relationships between suppliers and customers to deliver the best value to the customer at the least cost to the demand chain as a whole. Demand-chain management is similar to supply-chain management but with special regard to the customers.

Demand-chain-management software tools bridge the gap between the customer-relationship management and the supply-chain management. The organization's supply chain processes are managed to deliver best value according to the demand of the customers. DCM creates strategic assets for the firm in terms of the overall value creation as it enables the firm to implement and integrate marketing and supply chain management (SCM) strategies that improve its overall performance. A study of the university in Wageningen (the Netherlands) sees DCM as an extension of supply chain management, due to its incorporation of the market-orientation perspective on its concept.

Examples of use of customer demand
1. "The new service was the result of customer demand.
2. All the cable networks, he said, have designed their packages to meet customer demand.
3. Soaring electricity prices and greater environmental awareness have created customer demand, Currys said.
4. Honda will consider further expansion to accommodate future growth in customer demand," he added.
5. Utilities said customer demand for power reached or exceeded all–time record highs.