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What (who) is mass marketing - definition
Mass marketing
MARKET COVERAGE STRATEGY IN WHICH A FIRM DECIDES TO IGNORE MARKET SEGMENT DIFFERENCES AND APPEAL THE WHOLE MARKET WITH ONE OFFER OR ONE STRATEGY
Mass-marketing; Massmarketing
Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. Traditionally, mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience.
Mass marketing fraud
Mass-marketing fraud (or mass market fraud) is a scheme that uses mass-communication media – including telephones, the Internet, mass mailings, television, radio, and personal contact – to contact, solicit, and obtain money, funds, or other items of value from multiple victims in one or more jurisdictions. The frauds where victims part with their money by promising cash, prizes, and services and high returns on investment are part of mass market fraud.
Green marketing
MARKETING OF PRODUCTS THAT ARE PRESUMED TO BE ENVIRONMENTALLY SAFE
Green Marketing; Environmental marketing; Sustainability marketing; Ecological marketing; Sustainable marketing; Green dollar; Ecobranding; Environmental impact of marketing
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
Examples of use of mass marketing
1. These include low cost mass–marketing techniques such as email, text messages and the internet.
2. Figures from 2004–05 indicated that 28 million UK consumers were targeted every year by scams which exploited low–cost mass marketing techniques – including phone calls and post.
3. But if the parents and students here are any gauge, mass marketing of whale meat may yet be a hard sell.
4. Many of those companies have invested millions of dollars in enterprises associated with the Olympics, traditionally a venue for both mass marketing and political protest.
5. A company called Aravind Eye Care System has used specialization and mass marketing to cut the cost of state–of–the–art cataract surgery to $25, compared with the $3,000 often charged in the United States.