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Persuasive writing is any written communication with the intention to convince or influence readers to believe in an idea or opinion and to do an action. Many writings such as criticisms, reviews, reaction papers, editorials, proposals, advertisements, and brochures use different ways of persuasion to influence readers. Persuasive writing can also be used in indoctrination. It can be confused with opinion writing; however, it is much different. Although the main points of opinion and persuasive writing could essentially be the same, persuasive points are backed by facts while opinion points are backed by emotion.
It is a form of non-fiction writing the writer uses to develop logical arguments, making use of carefully chosen words and phrases.. But it's believed that some literature rooted in a fiction genre could also be intended as persuasive writings.