pre-order - meaning and definition. What is pre-order
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What (who) is pre-order - definition

AN ORDER PLACED FOR AN ITEM WHICH HAS NOT YET BEEN RELEASED; ALLOW CONSUMERS TO GUARANTEE IMMEDIATE SHIPMENT, MANUFACTURERS CAN GAUGE HOW MUCH DEMAND THERE WILL BE AND HENCE THE SIZE OF INITIAL PRODUCTION RUNS, SELLERS CAN BE ASSURED OF MINIMUM SALES
Pre-order incentive; Pre-order bonus; Pre-ordering; Pre-order incentives; Preorder bonus; Pre-orders; Pre order

pre-order         
1. <graph theory> traversal. 2. <theory> A relation R is a pre-order if it is reflexive (x R x) and transitive (x R y R z => x R z). If it is also antisymmetric (x R y R x => x = y) then it is a {partial ordering}. (2001-10-01)
Pre-order         
A pre-order is an order placed for an item that has not yet been released. The idea for pre-orders came because people found it hard to get popular items in stores because of their popularity.
Specialization (pre)order         
Specialization preorder; Specialization order; Canonical preorder; Specialization quasiorder; Specialization map
In the branch of mathematics known as topology, the specialization (or canonical) preorder is a natural preorder on the set of the points of a topological space. For most spaces that are considered in practice, namely for all those that satisfy the T0 separation axiom, this preorder is even a partial order (called the specialization order).

Wikipedia

Pre-order

A pre-order is an order placed for an item that has not yet been released. The idea for pre-orders came because people found it hard to get popular items in stores because of their popularity. Companies then had the idea to allow customers to reserve their own personal copy before its release, which has been a huge success.

Pre-orders allow consumers to guarantee immediate shipment on release, manufacturers can gauge how much demand there will be and thus the size of initial production runs, and sellers can be assured of minimum sales. Additionally, high pre-order rates can be used to increase sales further.

Examples of use of pre-order
1. Online stores including Play.com, Game and hmv.com said they had sold all their pre–order allocation.
2. Though the sale doesn‘t start until December 27, you can pre–order now.
3. Who fan club members can pre–order tickets through Saturday night.
4. Just nipping out to Waterstones to pre–order my copy for tomorrow.
5. To pre–order, simply call 0870 443 4313 and quote ref÷ DMX01, with your credit/debit card details to hand.