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What (who) is promotional expenses - definition
WIKIMEDIA DISAMBIGUATION PAGE
Promotional Video; Promotional video (disambiguation); Promo video
freebies
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![multinational companies]] like [[IBM]], and is also frequently used by [[musical group]]s](https://commons.wikimedia.org/wiki/Special:FilePath/IBM merchandising coffee mug with company logo.jpg?width=200 "multinational companies]] like [[IBM]], and is also frequently used by [[musical group]]s")
PRODUCTS BRANDED WITH A LOGO OR SLOGAN AND DISTRIBUTED AT LITTLE OR NO COST TO PROMOTE A BRAND OR EVENT
Promotional item; Promotional pens; Advertising specialties; Freebies; Promotional products; Advertising Specialties; Promotional Products; Promotional product; Promotional gifts; Swag bag; Promotional goods; Promotional items; Promotional Supplier; Schwag bag; Dowlis; Dowlis Corporate Solutions; Dowlis Corporate Solutions (UK) Ltd; Business promotional item; Swag (promotional merchandise)
Items and services you can get for free - especially on the Web.
I spent all evening surfing the Web for freebies.
I spent all evening surfing the Web for freebies.
Promotional recording
AUDIO OR VIDEO RECORDING DISTRIBUTED FOR FREE, FOR PROMOTIONAL PURPOSES
Promotional single; Promotional Single; Promo Single; Promo single; Promo-single; Radio Single; Radio promo; Promotional CD; Promotional record; Promo CD; Promotional album; Promo recording; Buzz single; Promotional singles; Advance single; Promo Recording; Streaming single; Countdown single; Plug copy; Promo release
A promotional recording, or promo, or plug copy, is an audio or video recording distributed free, usually in order to promote a recording that is or soon will be commercially available. Promos are normally sent directly to broadcasters, such as music radio and television stations, and to tastemakers, such as DJs, music journalists, and critics, in advance of the release of commercial editions, in the hope that airplay, reviews, and other forms of exposure will result and stimulate the public's interest in the commercial release.
Promotion (marketing)
SPECIFIC EFFORT TO PROMOTE A PRODUCT OR SERVICE
Promotional tool; Promotional event; Promotional material; Marketing promotion; Types of promotional strategies; Product promotion; Product Promotion; Self-promotion; Self promotion; Marketese language; Marketese; Market Promotion; Self-advertising; Promotional tour
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.
Wikipedia
Promotional video
In video production, a promotional video is marketing or advertising:
Examples of use of promotional expenses
1. Stronger performances from its film and TV studio, where earnings rose 26 percent, outweighed a weak showing from broadcast television, which was hurt by higher promotional expenses and fees for renewing returning shows on the Fox broadcast network.
2. Other forms of inducement include lavish prizes meant for listeners that wind up going to station employees; promises by record companies of concerts by well–known artists in exchange for airplay; and payments for promotional expenses and station equipment.