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печатный материал
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печатная продукция
Printed matter is a term, mostly used by mailing systems, normally used to describe mechanically printed materials for which reduced fees are paid which are lower than first-class mail. Each postal administration has its own rules for what may be posted as printed matter. In the Great Britain a special "Book Post" was introduced in 1848 that by 1852 had been extended to the wider range of material.