lesser circulation (english) - meaning, definition, translation, pronunciation

Part of Speech

Noun phrase

Phonetic Transcription

/ˈlɛsər sɜːrkjʊˈleɪʃən/

Meaning and Usage

The term "lesser circulation" refers to a lower distribution or reach of printed materials, such as newspapers, magazines, or any other form of publication. In the context of publishing or media, it typically indicates that a particular publication has less readership or is distributed in fewer areas compared to its competitors or similar publications. The phrase is used in both oral and written contexts, but it is more frequently encountered in written reports, analyses, and discussions pertaining to media and publication industries.

Examples: 1. Publications with lesser circulation often struggle to attract major advertisers. - Публикации с меньшим тиражом часто сталкиваются с трудностями в привлечении крупных рекламодателей.

1. The magazine's decision to focus on niche topics resulted in lesser circulation but a more dedicated readership.

2. Решение журнала сосредоточиться на нишевых темах привело к меньшему тиражу, но более преданной читательской аудитории.

3. Despite its lesser circulation, the journal is known for its quality research.

4. Несмотря на меньший тираж, этот журнал известен своим качественным исследованием.

Idiomatic Expressions

While "lesser circulation" itself is not commonly part of established idiomatic expressions, the concept of "circulation" and "lesser" can be found in various contexts related to media and distribution. Here are some idiomatic expressions that utilize the word "circulation":

1. In circulation - Referring to items that are currently available or being used.
2. The latest issue is now in circulation.

3. Последний номер сейчас в обращении.

4. Out of circulation - Indicating that something is no longer available to the public.

5. The outdated edition has been taken out of circulation.

6. Устаревший выпуск был изъят из обращения.

7. Put into circulation - Referring to making something available for public use or consumption.

8. The new series was put into circulation last month.

9. Новая серия была выпущена в обращение в прошлом месяце.

10. Circulate among - To distribute or share information within a particular group.

11. The document needs to circulate among all department heads.

12. Документ должен быть распространен среди всех руководителей отделов.

13. Circulation figures - Statistics that represent the number of copies distributed or the audience reach.

14. The circulation figures for this quarter have improved significantly.
15. Тиражные показатели за этот квартал значительно улучшились.

Etymology

The term "lesser" is derived from the Old English "lessa," a comparative form of "little," while "circulation" comes from the Latin "circulatio," meaning "a moving in a circle, a flowing around." Over time, it gained meaning in English to represent the distribution of items, particularly in the context of printed materials.

Synonyms and Antonyms

Synonyms: - Reduced distribution - Limited readership - Smaller circulation

Antonyms: - Greater circulation - Widespread distribution - High readership