Noun
/pəˈblɪs.ɪ.ti ˈsloʊ.ɡən/
A "publicity slogan" is a short and memorable phrase used to advertise a product, service, or brand. It often encapsulates the essence of what is being promoted and aims to capture the attention of potential consumers. Publicity slogans are frequently employed in marketing materials, advertisements, and promotional campaigns. They are commonly found in both oral speech, such as advertisements on the radio or television, and in written context, such as print ads or online marketing content.
Publicity slogans are important for brand recognition, conveying a message succinctly, and influencing consumer behavior. The frequency of use can vary; however, they are a staple in marketing and advertising language.
While "publicity slogan" itself is not commonly found in idiomatic expressions, it can be related to various marketing phrases used to convey a strong message or theme. Here are examples featuring concepts related to slogans:
Новая видеоигра сопровождается захватывающей фразой, которая передает все ее волнение.
Tagline: Their tagline is so effective that it sticks in everyone's mind after just one hearing.
Их девиз так эффективен, что остается в памяти каждого после всего лишь одного прослушивания.
Sell like hotcakes: The product's new slogan helped it sell like hotcakes during the launch.
Новый слоган продукта помог ему продаваться как горячие пирожки во время запуска.
Word of mouth: The strong publicity slogan led to increased word of mouth referrals.
Сильный рекламный слоган привел к увеличению рекомендаций «сарафанным радио».
Brand recognition: A powerful publicity slogan can significantly boost your brand recognition.
The word "publicity" comes from the Latin "publicus," meaning "of the people." It entered the English language in the early 19th century. The term "slogan" is of Gaelic origin, from the word "sluaighghearna," meaning "battle cry." Both together signify a phrase intended to capture public attention and convey a message effectively.
Synonyms: - Advertisement - Catchphrase - Tagline - Motto
Antonyms: - Silence - Muteness - Reticence