logotype - significado y definición. Qué es logotype
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Qué (quién) es logotype - definición

GRAPHIC MARK OR EMBLEM COMMONLY USED BY COMMERCIAL ENTERPRISES
Company Logos; Logotype; Logo design; Company logos; Brandmark; Corporate Logo; Logo font; Logo fonts; Prototype Logo; Corporate logo; Logo creation; Logo designer; Company logo
  • A coin from early 6th century BC [[Lydia]] bearing the head of a roaring lion with sun rays
  • Bass]] red triangle in 1876
  • [[Coat of arms]] of the [[Chiswick Press]]
  • The Coca-Cola logo is identifiable in other writing-systems, here written in [[Cyrillic]].
  • Red Crescent]] emblems
  • [[Mobius strip]] used as a logo on a van in [[Bristol]], England
  • IBM]] by [[Paul Rand]] and the [[International Bureau of Weights and Measures]].

Logotype         
·noun A single type, containing two or more letters; as, ae, Ae, /, /, /, ·etc. ;
- called also ligature.
logotype         
¦ noun Printing a single piece of type that prints a word, a group of separate letters, or a logo.
Origin
C19: from Gk logos 'word' + type.
Logo         
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.

Wikipedia

Logo

A logo (abbreviation of logotype; from Ancient Greek λόγος (lógos) 'word, speech', and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark.

In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.