multichannel access - significado y definición. Qué es multichannel access
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Qué (quién) es multichannel access - definición

Multichannel Marketing; Cross channel (marketing); Multichannel campaign

Multichannel analyzer         
  • The output of an MCA used in pulse-height analysis mode to analyze a [[Cs-137]] source
GAMMA RAY SPECTROSCOPY SYSTEM FOR MEASURING COUNTS AT DIFFERENT VOLTAGE LEVELS
User:Crh23/sandbox/Multichannel Analyzer; Multichannel Analyzer; Multichannel analyser
A multichannel analyzer (MCA) is an instrument used in laboratory and field applications to analyze an input signal consisting of voltage pulses. MCAs are used extensively in digitizing various spectroscopy measurements, especially those related to nuclear physics, including various types of spectroscopy (alpha-, beta-, and gamma spectroscopy).
multichannel         
WIKIMEDIA DISAMBIGUATION PAGE
Multi-channel; Multichannel (disambiguation)
¦ adjective employing or possessing many communication or television channels.
Random access         
ABILITY TO ACCESS AN ARBITRARY ELEMENT OF A SEQUENCE IN EQUAL TIME
Random-access storage; Random access file; Random-access; Random I/O; Random read; Random write; Direct access (computing)
Random access (more precisely and more generally called direct access) is the ability to access an arbitrary element of a sequence in equal time or any datum from a population of addressable elements roughly as easily and efficiently as any other, no matter how many elements may be in the set. In computer science it is typically contrasted to sequential access which requires data to be retrieved in the order it was stored.

Wikipedia

Multichannel marketing

Multichannel marketing is the blending of different distribution and promotional channels for the purpose of marketing. Distribution channels include a retail storefront, a website, or a mail-order catalogue.

Multichannel marketing is about choice. The objective of the companies doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate.

To be effective, multichannel marketing needs to be supported by good supply chain management systems, so that the details and prices of goods on offer are consistent across the different channels. It might also be supported by detailed analysis of the return on investment from each different channel, measured in terms of customer response and conversion of sales. The contribution each channel delivers to sales can be assessed via Marketing Mix Modeling or via attribution modelling. Some companies target certain channels at different demographic segments of the market or at different socio-economic groups of consumers.

Multichannel marketing allows the retail merchant to reach its prospective or current customer in a channel of his/ her liking.