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Cultural protectionism in Canada has, since the mid-20th century, taken the form of conscious, interventionist attempts on the part of various governments of Canada to promote Canadian cultural production and limit the effect of foreign culture on the domestic audience. Sharing a large border and a common language with the United States, Canadian politicians have perceived the need to preserve and support a culture separate from US-based North American culture in the globalized media arena. Canada's efforts to maintain its cultural differences from the US and Mexico have been balanced by countermeasures in trade arrangements, including the General Agreement on Tariffs and Trade (GATT) and the North American Free Trade Agreement (NAFTA).