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Qu'est-ce (qui) est LGBT marketing - définition
LGBT marketing
LGBT marketing is the act of marketing to LGBT (lesbian, gay, bisexual, transgender) customers, either with dedicated ads or general ads, or through sponsorships of LGBT organizations and events, or the targeted use of any other element of the marketing mix.
Green marketing
MARKETING OF PRODUCTS THAT ARE PRESUMED TO BE ENVIRONMENTALLY SAFE
Green Marketing; Environmental marketing; Sustainability marketing; Ecological marketing; Sustainable marketing; Green dollar; Ecobranding; Environmental impact of marketing
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
Engagement marketing
MARKETING STRATEGY
Engagement (marketing); Advertising Engagement; Marketing Engagement; Consumer Engagement; Program engagement; Marketing engagament; Affiliate REVENUE MODEL; Affiliate revenue model; Experiential marketing; Experiential Marketing; Engagement economy; Live marketing
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
