Persona (user experience)
FICTIONAL CHARACTER CREATED TO REPRESENT THE DIFFERENT USER TYPES WITHIN A TARGETED DEMOGRAPHIC
User persona; Marketing persona; Persona (user-centered design); Persona (marketing); Customer persona; Buyer persona; UX personas
A persona, (also user persona, customer persona, buyer persona) in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments.