customer"s clause - définition. Qu'est-ce que customer"s clause
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Qu'est-ce (qui) est customer"s clause - définition

BENEFITS A VENDOR PROMISES A CUSTOMER WILL IN RETURN PAYMENT OR OTHER VALUE-TRANSFER
Customer needs; Customer proposition

Most-Favoured-Customer Clause         
Most-Favored-Customer Clause; Draft:Most-Favored-Customer Clause
A Most-Favoured-Customer Clause (MFC) is a contractual arrangement between vendor and customer that guarantees the customer the best price the vendor gives to anyone. The MFC prevents a company from treating different customers differently in negotiations.
Customer attrition         
BUSINESS METRIC
Customer Churn; Customer churn
Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Independent clause         
GRAMMATICAL CLAUSE THAT CAN BE A SENTENCE ON ITS OWN
Independent clauses; Main clause; Matrix clause; Principal clause; Main proposition
An independent clause (or main clause) is a clause that can stand by itself as a simple sentence. An independent clause contains a subject and a predicate and makes sense by itself.

Wikipédia

Customer value proposition

In marketing, a customer value proposition (CVP) consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment (or other value-transfer).

Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management. A customer value proposition is a business or marketing statement that describes why a customer should buy a product or use a service. It is specifically targeted towards potential customers rather than other constituent groups such as employees, partners or suppliers. Similar to the unique selling proposition, it is a clearly defined statement that is designed to convince customers that one particular product or service will add more value or better solve a problem than others in its competitive set.