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Qu'est-ce (qui) est odium$54596$ - définition

FALLACY IN WHICH SOMEONE ATTEMPTS TO WIN FAVOR FOR AN ARGUMENT BY EXPLOITING EXISTING FEELINGS OF BITTERNESS, SPITE, OR SCHADENFREUDE IN THE OPPOSING PARTY
Argument ad odium; Argumentum ad odium; Appeal to indignation; Appeal to hatred

odium         
WIKIMEDIA DISAMBIGUATION PAGE
Odium (disambiguation)
Odium is the dislike, disapproval, or hatred that people feel for a particular person, usually because of something that the person has done. (FORMAL)
The complainant has been exposed to public odium, scandal and contempt.
N-UNCOUNT
odium         
WIKIMEDIA DISAMBIGUATION PAGE
Odium (disambiguation)
['??d??m]
¦ noun general or widespread hatred or disgust.
Origin
C17: from L., 'hatred', from the verb stem od- 'hate'.
Odium         
WIKIMEDIA DISAMBIGUATION PAGE
Odium (disambiguation)
·noun The quality that provokes hatred; offensiveness.
II. Odium ·noun Hatred; dislike; as, his conduct brought him into odium, or, brought odium upon him.

Wikipédia

Appeal to spite

An appeal to spite (Latin: argumentum ad odium) is a form of argumentation which attempts to win favor by exploiting feelings of bitterness, spite, or schadenfreude in the audience. Logically fallacious, it attempts to sway the audience emotionally by associating a widely hated figure or concept with the opposition's argument.

Appeal to spite is similar to ad hominem arguments which attack the speaker rather than addressing the claims, but in this case the ill feeling is not created by the argument, it already exists.