Value Added Reseller - definizione. Che cos'è Value Added Reseller
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Cosa (chi) è Value Added Reseller - definizione

COMPANY THAT COMBINES ONE OR MORE EXISTING PRODUCTS, ADDS FEATURES OR SERVICES, AND RESELLS (USUALLY TO END-USERS) AS AN INTEGRATED PRODUCT
Value Added Reseller; Value-added resellers; Value added reseller; Master VAR

Value-added reseller         
A value-added reseller (VAR) is a company that adds features or services to an existing product, then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. This practice occurs commonly in the electronics or IT industry, where, for example, a VAR might bundle a software application with supplied hardware.
value added reseller         
<company> (VAR, or "value added retailer") A company which sells something (e.g. computers) made by another company (an OEM) with extra components added (e.g. specialist software). (1995-02-14)
value added         
IN ECONOMICS
Value-add; Value-added; Value added good; Value add; Added cost; Value added ratio; Value-Added; Value-adding; Add value; VALUE ADDED ACTIVITY; Value added product; Value-added product
¦ noun Economics
1. the amount by which the value of an article is increased at each stage of its production, exclusive of initial costs.
2. the addition of features to a basic line or model for which the buyer is prepared to pay extra.

Wikipedia

Value-added reseller

A value-added reseller (VAR) is a company that adds features or services to an existing product, then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. This practice occurs commonly in the electronics or IT industry, where, for example, a VAR might bundle a software application with supplied hardware.

The added value can come from professional services such as integrating, customizing, consulting, training and implementation. The value can also be added by developing a specific application for the product designed for the customer's needs which is then resold as a new package. VARs incorporate platform software into their own software product packages.

The term is often used in the computer industry, where a company purchases computer components and builds (for example) a fully operational personal computer system usually customized for a specific task (such as non-linear video editing). By doing this, the company has added value above the cost of the individual computer components. Customers would purchase the system from the reseller if they lacked the time or experience to assemble the system themselves. Tandy Corporation was an example of a company that sold products through VARs, using relabeled versions of its computers.