publicity campaign - definizione. Che cos'è publicity campaign
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Cosa (chi) è publicity campaign - definizione

PUBLIC VISIBILITY OR AWARENESS FOR ANY PRODUCT, SERVICE, PERSON OR ORGANIZATION
Press agent; Press Attaché; Press attaché; Press Attache; Publicities; Publicity manager; Cheap publicity; Bad publicity; Media attention; Flacks; Nationwide media attention; Publicity campaign; Negative publicity
  •  A [[coffeehouse]] in 17th century [[London]].
  • [[Press photographer]]s in [[Hong Kong]].

press agent         
(press agents)
A press agent is a person who is employed by a famous person to give information about that person to the press.
N-COUNT: oft with poss
Publicity         
In marketing, publicity is the public visibility or awareness for any product, service, person or organization (company, charity, etc.).
publicity         
n.
1) to give, provide publicity
2) to gain, receive; seek publicity
3) to avoid, shun publicity
4) extensive, wide publicity
5) publicity for
6) (misc.) a blaze of publicity (they left for Europe in a blaze of publicity)

Wikipedia

Publicity

In marketing, publicity is the public visibility or awareness for any product, service, person or organization (company, charity, etc.). It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public interest, goods and services, organizations, and works of art or entertainment.

A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be done internally, without the use of popular media. From a marketing perspective, publicity is one component of promotion and marketing. The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling.

Organizations will sometimes organize events designed to attract media coverage, and subsequently, provide positive publicity; these events are known as publicity stunts.

Esempi dal corpus di testo per publicity campaign
1. In this publicity campaign, Haaretz has hit the reverse.?
2. Late Swamy authored ‘PSU publicity campaign‘ in the early seventies.
3. It is, therefore, easy to understand the extensive publicity campaign of the teachers.
4. He claimed self–defense, and his mother ran a high–profile publicity campaign during his trial.
5. Madeleine‘s disappearance, and her parents‘ publicity campaign to find her, attracted worldwide attention.