Mass Communication Specialist (abbreviated as MC) is a United States Navy public affairs type rating. MCs practice human-centered design to develop creative communication solutions and align communication strategies and tactics to leadership's intent; conduct research and develop audience profiles; prepare, process, and print publications and media products; create sketches, storyboards, and graphics; design publications; produce still imagery, and written, audio, video, and multimedia information products; collect, analyze, and report media project and communication plan feedback and performance information; create media project plans; conduct community outreach, news media operations, leadership communication operations, and organizational communication operations; plan and direct communication campaigns and events and serve as communication advisors to commanders; and develop content strategies, create data stories, and ensure communication products and experiences are designed to enhance understanding and discoverability. MCs serve aboard ships, in expeditionary units and at shore commands in the United States and overseas.