Flybuys is an Australian customer loyalty program equally owned by the Coles Group and Wesfarmers through joint venture Loyalty Pacific. Members can accrue points by shopping at Coles Group brands (Coles Supermarkets, Coles Express, Liquorland, etc.), certain Wesfarmers brands (Kmart, Target, Bunnings Warehouse, Officeworks, catch.com.au, Kleenheat, etc.), and some third-party partners like HCF Insurance and Optus. Points can then be redeemed for money off purchases at Coles Supermarkets, Kmart, and Target stores (2,000 points gives an A$10 discount), as well as holidays (through Flybuys Travel) and household goods (from the Flybuys Rewards Store).

It is one of Australia's largest loyalty programs, with 8.6 million members in 6.6 million households. Fifteen Flybuys cards are scanned every second on average in Australia.