<
business> (CRM, CIS, Customer Information Systems, Customer
Interaction Software, TERM, Technology Enabled
Relationship
Manager)
Enterprise-wide software applications that allow
companies to
manage every aspect of their
relationship with a
customer. The aim of these systems is to assist in building
lasting customer relationships - to turn customer satisfaction
into customer loyalty.
Customer information acquired from sales, marketing, customer
service, and support is captured and stored in a centralised
database. The system may provide
data-mining facilities
that support an
opportunity management system. It may also
be integrated with other systems such as accounting and
manufacturing for a truly
enterprise-wide system with
thousands of users.
(1999-08-20)