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O que (quem) é puffery - definição
IDOM TERM
Commendatory puff; Puff piece; Satisfaction guaranteed; Puffing (advertising); Mere puff; Peacock words; Trade Puff; Peacock word; Alen peacock words; Fluff piece; Peacock language; Peacock terms; Peacock phrase
puffery
¦ noun chiefly N. Amer. exaggerated or false praise.
Puffery
·noun The act of puffing; bestowment of extravagant commendation.
Wikipédia
Puffery
In everyday language, puffery refers to exaggerated or false praise. Puffery serves to "puff up" what is being described. In law, puffery is usually invoked as a defense argument: it identifies futile speech, typically of a seller, which does not give rise to legal liability. In a circular manner, legal explanations for this normative position describe the non-enforceable speech as a statement that no "reasonable person" would take seriously anyway.
Exemplos do corpo de texto para puffery
1. Guess he won‘t be returning at the end of August, after all.Just A1 All–Around Super at State New heights in the annals of puffery.
2. Are these "aggregators" providing the news – or are they diluting it with the fakery, hucksterism, and puffery that affects the rest of the Internet?
3. The current ASA rules – which demand evidence for any factual claim that cannot be dismissed as what a spokesperson calls "advertising puffery" – simply would not allow it.
4. They stick to what he calls "pseudo science" and "advertising puffery". Which is fine: we are obviously not expected to believe it.
5. "That kind of puffery happens each and every day in Washington," Marin, Davis‘s staff director, wrote in a statement to The Post.