Viad Corp provides experiential leisure travel and face-to-face events in the United States, Canada, the United Kingdom, Europe, and the United Arab Emirates via two divisions: GES and Pursuit.

Pursuit (formed in 2017) includes travel attractions and hotels in and around Banff, Denali, Glacier, Jasper, Kenai Fjords, and Waterton Lakes National Parks in Canada and the United States. Properties that Pursuit operates under its Glacier Park Collection include Grouse Mountain Lodge in Whitefish, Glacier Park Lodge in East Glacier, St. Mary Lodge and Resort in St. Mary, Stewart Hotel near Lake McDonald Lodge, Prince of Wales Hotel in Waterton, Alberta. Pursuit's Alaska Collection includes Denali Backcountry Lodge, Denali Backcountry Adventure, Denali Cabins, Talkeetna Alaskan Lodge, Seward Windsong Lodge, Kenai Fjords Wilderness Lodge, Kenai Fjords Tours.

GES partners with show organizers, exhibitors, and brand marketers to create face-to-face events. The company handles design and production, material handling, rigging, electrical, and other on-site event services.

The company evolved from The Greyhound Corporation, which established Greyhound Lines and later became a diversified conglomerate between the 1960s and the 1990s.