Cost per mille
THE PRICE AN ADVERTISER HAS TO PAY FOR 1000 AD IMPRESSIONS ON A SINGLE WEB PAGE
Effective cost per mille; Cost per thousand; Ecpm; Cost Per Thousand; Cost Per Mille; Effective Cost Per Mille; Cost per thousand impressions; Cost-per-thousand; Effective cost per thousand; Cost per point; Cost per rating point; CPRP; Pay per 1000 impressions
Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement.