Promotional recording
AUDIO OR VIDEO RECORDING DISTRIBUTED FOR FREE, FOR PROMOTIONAL PURPOSES
Promotional single; Promotional Single; Promo Single; Promo single; Promo-single; Radio Single; Radio promo; Promotional CD; Promotional record; Promo CD; Promotional album; Promo recording; Buzz single; Promotional singles; Advance single; Promo Recording; Streaming single; Countdown single; Plug copy; Promo release
A promotional recording, or promo, or plug copy, is an audio or video recording distributed free, usually in order to promote a recording that is or soon will be commercially available. Promos are normally sent directly to broadcasters, such as music radio and television stations, and to tastemakers, such as DJs, music journalists, and critics, in advance of the release of commercial editions, in the hope that airplay, reviews, and other forms of exposure will result and stimulate the public's interest in the commercial release.