Opportunity cost
WHEN PRESENTED WITH MULTIPLE OPPORTUNITIES, THE COST OF MAKING A CERTAIN CHOICE IN COMPARISON TO ITS ALTERNATIVES
Alternative cost; Hidden cost; Opportunity costs; Opportunity Cost; Oppurtunity Cost; Oppetunity cost; Hidden costs; Opprtunity cost
In microeconomic theory, the opportunity cost of a particular activity is the value or benefit given up by engaging in that activity, relative to engaging in an alternative activity. More simply, it means if you chose one activity (for example, an investment) you are giving up the opportunity to do a different option.