Cringe comedy is a subgenre of comedy that derives humor from social awkwardness, guilty pleasure, self-deprecation, idiosyncratic humor and personal distress. A type of a cringe comedy are pseudo-reality TV shows, sometimes with an air of a mockumentary. They revolve around a serious setting, such as a workplace, to lend the comedy a sense of reality.

Typically, the protagonists are egotists who overstep the boundaries of political correctness and break social norms. The comedy will attack the protagonist by not letting them become aware of their self-centered view, or by making them oblivious to the ego-deflation that the comedy deals them. Sometimes an unlikable protagonist may not suffer any consequences, which violates people's moral expectations, and also makes the audience cringe.